INVESTIGATION INTO HIGH SCHOOL STUDENTS’ AWARENESS OF THE UNIVERSITY OF DA NANG
Corresponding Author(s) : Tran Thi Yen Minh
UED Journal of Social Sciences, Humanities and Education,
Vol. 7 No. 1 (2017): UED JOURNAL OF SOCIAL SCIENCES, HUMANITIES AND EDUCATION
Despite its status as one of the key regional universities in Vietnam, The University of Da Nang is still not perceived as a leading educational brand. There remains a low level of awareness about the brand of The University of Da Nang among the public, especially high school students. In order to enhance the value of its brand property, it is necessary for The University of Da Nang to build up a brand strategy, to perfect its brand structure and brand-identifying system as well as to employ marketing media instruments such as advertising and public relations to promote the introduction of its image and brand to the above-mentioned target audience.
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